TRUE VIBE
The other day, I heard something refreshing I want to pass on re: today’s contemporary music scene. “We don’t want to put our music in a box,” said Jason Barton, a statement that accurately defines the contemporary Christian vocal group True Vibe’s diligent goal to break barriers and offer something new in the pop market.
Unlike most of their contemporaries, True Vibe is not the product of a record label or a big management company. This pop quartet was formed organically by founding member Jonathan Lippman, a Cincinnati son whose diverse abilities include acting and playing the French horn.
More recognized, however, is Lippman’s role as a founding original member of the multi-platinum awarding-winning group, 98 Degrees, with whom he gained massive national exposure. However, Lippman, a deeply committed Christian, chose to leave 98 Degrees, and used the same feel for talent that helped him assemble the successful group to form True Vibe.
His search produced three vocal and performance equals – Jason Barton, Nathan Gaddis and Jordan Roe – with whom he formed an exceptional pop group with a fresh vision and approach that can rock the radio dial without losing the realness that makes them unique.
True Vibe’s talent and individuality rang true immediately, landing the Nashville-based foursome nothing but high-profile performances from “the get-go,” garnering considerable exposure in front of more than 700,000 people before signing a major recording contract. Their first musical bow was singing the National Anthem for game one of the N.Y. Knicks-Indiana Pacers series during last season’s NBA Eastern Conference Finals.
In the few months that followed, the group appeared on “Late Night with David Letterman” and performed the National Anthem for the Tennessee Titans, the Washington Redskins, the Cincinnati Reds and at the Arena Bowl in Orlando (The Superbowl of Arena Football, which broadcast True Vibe’s performance to over 150 countries).
Such massive exposure events continue to request True Vibe, who also make appearances on numerous morning talk shows, on pop radio stations and in several magazines and newspapers. In a musical arena, where competition is the stiffest, True Vibe broke out immediately into the national spotlight as if they were born for the masses.
Besides their natural formation, True Vibe distinguishes itself by prioritizing their desire to be positive role models to kids. The group excels with pop love songs, but they also reach out with solid Christian lyrics that will touch fans on a more spiritual level.
“We want to be able to sing exceptional, positive, quality pop music,” said Jordan Roe. If you’ve been one of the lucky ones to hear their debut album, “True Vibe,” you know that this is only the beginning.
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